Brand Awards
German Brand Award
An award for successful brand management. The German Brand Award was initiated by the German Design Council, which was set up in 1953 by the German Bundestag Parliament and funded by the Federal Association of German Industry. The Council's aim is to uncover, showcase and award unique brands and brand-makers.
Cycle series
The NORCO Cycle series wins the German Brand Award 2023!
A modern, active and environmentally friendly lifestyle also includes mobility by bicycle. The NORCO Cycle series bicycle bags combine elegant design with environmental friendliness. The high-quality and sustainable nylon fabric is made of 100% recycled PET bottles.
The Cycle series was convincing due to the advertising campaign and the use of photography, graphics and illustrations, which bridges the gap between the product and chic, environmentally conscious, urban mobility.
This makes the NORCO Cycle series the sixth in the series of NORCO bicycle bags to receive this award.
Reflection series
Mobility by bicycle has become a part of the modern, active lifestyle. The distinctive design of the new reflex bicycle bags inconspicuously links functionality and urban chic. The large reflective and discreetly integrated decor thereby ensures better visibility in the dark. The task was thus clearly defined: creation of a campaign claim with an independent Reflex Label and definition of a memorable, active visual world. Through the thematic use of photography, graphics and illustration, the advertising campaign bridges the gap between product, chic lifestyle and environmentally conscious urban mobility.
Active series
In 2020, our Active Bike Bags were the focus of the jury of the German Brand Award. It was labelled as “winner” in the category Sports & Outdoor. The Active Bike Bags combine an elegant shape with a well thought out functionality and a sporty design. The campaign with an independent claim and label creates a bridge between the usage of photography, graphics and illustrations and the product, an active lifestyle and outdoor activity.
Urban series
The German Brand Award has once again been awarded to us by the German Design Council on the 6thJune in Berlin: the independent jury presented us with this accolade for our communication concept of the NORCO urban series that we developed in co-operation with the agency Kodiak in Leutkirch. The concept and the continuous work on our urban series was awarded “winner” in the category excellence for strategy & creation.
Classic series
The most coveted of the German Brand Awards was presented for the third time in 2018 at the German Historical Museum in Berlin. The more than 500 award-winners came from the business, political and media sectors. At a glittering gala event, the independent judging panel presented NORCO's Classic product range with the prestigious “Industry Excellence in Branding” award.
Retro series
In 2017, the NORCO Retro product range received the “Industry Excellence in Branding” award from an independent judging panel of brand experts for its unique marketing concepts. The German Brand Award is presented by the German Design Council and the German Brand Institute to recognise successful brands, systematic brand management and sustained brand communication.