In addition to products, the German Design Council also evaluates and awards brands and campaigns. A modern, active and environmentally friendly lifestyle also includes mobility by bicycle. The NORCO Cycle series bicycle bags combine elegant design with environmental friendliness. The high-quality and sustainable nylon fabric is made of 100% recycled PET bottles.
The Cycle series was convincing due to the advertising campaign and the use of photography, graphics and illustrations, which bridges the gap between the product and chic, environmentally conscious, urban mobility.
The German Design Council is made up of independent, interdisciplinary experts from companies, science, consulting, services and agencies. The entries are evaluated according to the criteria of independence and brand typicality, brand conciseness, differentiation from the competition and relevance to the target group. The brand guide should take into account aspects such as sustainability, degree of innovation, continuity and future viability.
Factors such as the design quality of the brand presence, the homogeneity of the brand experience and economic success also play a decisive role.