At the Universal Design Competition 2022, the practical backpack won out in the Expert category.
The modern, reflective design doesn't just make this bag a fashionable accessory - it also provides excellent visibility in the dark. Alongside the large main compartment with integrated laptop compartment and the padded shoulder straps and chest harness, the ability of the bag to switch quickly from backpack to bag is a special feature of this winning rucksack.
A different kind of design competition! The Universal Design Competition remains the only competition that has a consumer jury in addition to an expert jury. With around 100 participants aged between 14 and 90, each 1-year age group awards its own prize. Another special feature of UDC is the open jury process. It takes place either publicly during the walk-through of the cities or digitally and is thus completely transparent and comprehensible for participants and visitors.
We are delighted that the Cullham backpack bag impressed at the Universal Design Competition and are proud that it can now decorate itself with this award, alongside the German Design Award.